A LOOK AT COLOR TRENDS FOR HOTELS
Creativity is probably one of the initial things that will catch your customer’s eye. This could be creativity in design, layout, and even the colour palette. Different colours can represent different things, and can change the overall appearance of your hotel.
Every hotel is a home away from home. This makes it very important for guests to feel comfortable and at home. There has always been a deep psychological connection between colour and how it affects our moods and feelings.
As colour is one of the first things you may notice in a hotel’s interior design, it’s definitely a good place to start when setting the mood.
THE PSYCHOLOGY OF COLOR
Certain colours are known to evoke certain moods. That being said, different shades of the same colour may also have a different effect. As a general rule, light colours can make rooms seem more bright and spacious, while darker colours have a more luxurious and sophisticated effect.
The concept of colour is often associated with emotion. According to research, humans do more than just see colour. We can feel it. Different colours may increase memory, engage and increase participation, and hold attention.
MOST HOTEL GUESTS GAUGE THEIR EXPERIENCE ON EMOTION
Many guests book their hotels based on an experience that they want to have. This means more than just customised experiences, but how the hotel can make you feel. On the same point, colours can express different feelings: Green is often attached to nature, while orange invokes adventure. Based on this, it’s important to choose a colour palette that represents what your hotel stands for.
The question to ask is why do customers choose your specific hotel? Is it mainly for business? Is it for holiday? What kind of experience do you want your guests to have? Focusing on these can help you choose a colour palette that matches the mood of your hotel.
In this article, we’ll look at some of the main colour palettes used in hotels and the different moods or feelings they could represent.
Different people have different likes and preferences, but all love something creative and unique. The colors you choose for your hotel appearance depends on who you are and kind of guests you plan to attract.
While neutral colours will always be popular, more and more guests are attracted to hotels that are bold and colourful. Unexpected combinations and eclectic elements are something that frequent travellers will take note of and appreciate.